Article marketing on the Internet is a powerful way to make income online. Articles are a great means to drive targeted traffic to your website and is a great way to brand yourself as knowledgeable in your field. However there is a right way and a wrong way to implement your article Internet marketing strategy. These are the top 3 things you need to consider when you do your marketing on the Internet by writing articles.

The first thing you need to know is your niche. You can write the most powerful articles in the world that have god-like conversion rates, but if no one is interested in your niche, then it doesn’t matter because no one will be looking for your articles to begin with let alone clicking through to your website. So if you are marketing to the crystal spittoon or the underwater smoking crowd, understand that you may not receive a whole lot of results for your efforts and to spend your time writing better articles for these groups will be a waste of your time and efforts.

You want to make sure there is a demand for information in your niche. Satisfying this demand makes your articles powerful is when there is a demand for information in your niche. Your articles meet that need for information, and that is where spending the time making your articles more powerful and enticing benefits you in the long run because people will begin to seek out your articles and follow up with receiving more information.

The second thing you need to know is where to place your articles on the Internet. If you place them where no one is going to see them, then it doesn’t matter how well you write them, if no one is going to see them. A great place to start is to submit your articles to article directories. Article directories give great exposure to your articles because people are looking for articles to publish on their websites, in their newsletters, and elsewhere. It’s best to place your articles in article directories that are well know and get a lot of traffic. You can look at Alexa to get a good idea of how much traffic an article directory receives. The lower the Alexa number, the more traffic the article directory receives. You will also want to see how many pages of the directory are indexed in the search engines. The more pages that are indexed in the search engines, the better the chance your article will be found by those looking for the information you are offering in your article.

The last thing you will need to know is how much education your audience requires before they make a decision to buy. If your audience required a lot of education before they make a buying decision, then you will want to use a different strategy as opposed to an audience that doesn’t require a lot of education before they make a buying decision. If your audience requires a lot of education, then instead of targeting your article marketing to an end product, you may want to target your article marketing to additional information products that will help them get the education they require before they can make their decision. This is a call that is up to you to determine and a good place to start is to see what kinds of questions people are asking that will give them the information they need.

Article marketing is the way to go for free traffic today, but it can be time consuming if you don’t use the tools and technology that is available for you that can save you time. The question to ask yourself when it comes to using these services, is “How much is my time worth?” If your time isn’t worth very much, then you can spend the several days it would take you to submit your article by hand to most of the article directories out there. If your time is worth a lot, then you will not get a very good return on your investment if you sake the time to submit your articles by hand to all of the article directories. So if your time is worth a lot, then you will want to use article submission services that submit your articles for you. There are many submission services out there, so what service should you be using and what features should you demand from your article submission service?

1) Does it Distribute Multiple Versions Of The Same Article?
The search engines are always changing their algorithms, and although there isn’t a penalty for duplicate content, you won’t receive much credit for it either. You can have the same article on different websites, and if enough of the rest of the page is very different, you can get away with placing the same article on different websites, and get credit for it. However, you will want to understand that wherever your article ends up, you have to depend upon the webmaster to make their website different enough to use your article.

The answer to this dilemma is to send out a different version of your article to the different article directories. Writing a different version of the article for each directory takes even more time that submitting to all of the directories by hand. What is the solution? Choose an article submission service that creates a different version for you as it submits it to the different directories. The key in choosing the service is to make sure you are creating quality variations of your article. It defeats the purpose of creating variations if your variations are unreadable and don’t make sense. You would be better off submitting the same version of your article to the different article directories. You want a service that will create a quality variation that still adds value and someone else would want to have on their website.

2) Does it allow you to use HTML in your resource boxes?
The article submission service you use should allow you to the option of using an HTML resource box. The value of having this feature is that you get to increase your link juice for your desired keywords. Instead of linking to your website using your URL, such as http://mywebsite.com. You get to use a keyword to link to your website (such as -my favorite keyword- ). This adds link popularity for your keyword and will increase your chances of being found in the search engines. This is actually huge because if you combine this feature with multiple versions of your articles, you can use one article to build your link popularity with multiple keywords.

3) Does you article submission service give you tools to promote your articles more efficiently?
Does your article submission service give you access to your own personal RSS feed? This is a great way of keeping your readers informed of the articles you are publishing. You can also market your RSS feed to the different feed directories that are out there to give even more exposure to your articles. This should be a standard feature to your article submission service. If it isn’t, look for another one.

Marketing your articles can be a tedious process if you don’t have the right tools or technology. To make the most of your marketing efforts, you want to use an article submission service that gives you the best chance of having your articles be found by the search engines. Using the tips along with other characteristics given in this article will make sure the chances of your articles reaching their target market are increased.

Submit your articles with ease.