Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a Montgomery, AL PPC agency can help. Having a clear advantage over your competition is a must. A search marketing company with detailed knowledge of your advertising channel maximizes the return on your PPC efforts.
If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.
Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
You can, of course run your own campaigns. Google Ads provides comprehensive guides that explain how to set up and run a campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
The first step in a successful campaign is learning what keywords your target audience is using. Understanding what your ideal customer is using in their search queries is vital. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
Your PPC campaign may target a particular demographic or geographic section of the population. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Montgomery companies are competing against you for that valuable ad space. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Montgomery PPC agency. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. To increase your organic rankings, a combination of targeted content with on-page and off page strategies coupled with technical SEO work best. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. The most successful online marketing strategies use a combination of SEO and PPC.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. We can help! Call us today to learn howl
