Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a North Little Rock, AR PPC agency instead of trying to run a pay-per-click campaign yourself. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.
PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
You can, of course run your own campaigns. Google Ads provides comprehensive guides that explain how to set up and run a campaign. The problem is that every campaign is different. You will need to have a web development company create your landing pages. Then you will still need to experiment to find out what does and does not work, spending your budget on unsuitable audiences as you learn.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
PPC is a real time auction. You are bidding against your North Little Rock competition for prime on-screen real-estate. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a North Little Rock PPC management company does. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.
There are other ways to drive traffic to your website. The most common way outside of paid search is Search Engine Optimization. This is a longer term sustained approach to generate organic visitors. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. The most successful online marketing strategies use a combination of SEO and PPC.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. Learn how we can help you by calling us today!
