When it comes to pay per click campaigns, having the right partner makes all the difference in the world. As a leading Chula Vista, CA PPC agency we know how to build a successful strategy. Getting the most out your PPC marketing is best accomplished when working with a partner that has years of expertise. As a professional marketing agency we will give your company the edge that it needs.
Want to maximize your ROI on your PPC investment? We actively work with our clients to maximize their leads, awareness and exposure. Call us today to learn how we can help.
PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Understanding what your ideal customer is using in their search queries is vital. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
PPC is a real time auction. You are bidding against your Chula Vista competition for prime on-screen real-estate. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Detailed knowledge of advertising platforms are essential for a Chula Vista PPC management company to help you target the right audience for your objectives. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.
A comprehensive Search Engine Optimization campaign is great way to gain exposure and generate leads and interest for your business. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. The most successful online marketing strategies use a combination of SEO and PPC.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. Learn how we can help you by calling us today!
