Partnering with a Laguna Niguel, CA PPC agency can make or break your efforts. Pay-per-click campaigns are challenging. There are multiple elements that must work together to turn a click into a customer. Having a clear advantage over your competition is a must. A search marketing company with detailed knowledge of your advertising channel maximizes the return on your PPC efforts.
Call us today to find out how working with a marketing partner will leverage your PPC investment by maximizing your awareness, exposure and leads.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
Yes, everyone has the power to do their own PPC through Google Ads. There is a vast amount of resource that explains how to run and setup your own PPC campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Keyword planning is an essential first step to building a winning campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Your PPC campaign may target a particular demographic or geographic section of the population. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
PPC is a real time auction. You are bidding against your Laguna Niguel competition for prime on-screen real-estate. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
A Laguna Niguel PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
Writing compelling ads that are more likely to be clicked on, and highly targeted landing pages that help convert leads or customers are other ways in which agencies help.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.
PPC is not the only online marketing tactic you can use to generate interest & leads for your business. A comprehensive Search Engine Optimization campaign can be used to gain exposure for your service or product. To increase your organic rankings, a combination of targeted content with on-page and off page strategies coupled with technical SEO work best. SEO can take months to see tangible results. PPC is the quickest way to generate traffic while you are waiting for your SEO efforts to see results. You can employ A/B testing and run experiments with PPC to find out what works best for you. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
By having a Google Certified Ads specialists on staff, our PPC management company is positioned to help you improve returns and conversions from Google Ads. Learn how we can help you by calling us today!
