Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Lynwood, CA PPC agency instead of trying to run a pay-per-click campaign yourself. Having a clear advantage over your competition is a must. A search marketing company with detailed knowledge of your advertising channel maximizes the return on your PPC efforts.
If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
Yes, everyone has the power to do their own PPC through Google Ads. There is a vast amount of resource that explains how to run and setup your own PPC campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. While there are differences in every PPC campaign, certain aspects do remain common for success.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
After keyword research you need to zero in on what demographic and geographic targets you wish to reach. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Lynwood companies are competing against you for that valuable ad space. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Lynwood PPC management company does. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
Writing compelling ads that are more likely to be clicked on, and highly targeted landing pages that help convert leads or customers are other ways in which agencies help.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.
There are other ways to drive traffic to your website. The most common way outside of paid search is Search Engine Optimization. This is a longer term sustained approach to generate organic visitors. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. SEO can take months to see tangible results. PPC is the quickest way to generate traffic while you are waiting for your SEO efforts to see results. You can employ A/B testing and run experiments with PPC to find out what works best for you. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
By having a Google Certified Ads specialists on staff, our PPC management company is positioned to help you improve returns and conversions from Google Ads. Call us today to find out how we can help.
