Does your Richmond, CA business need help with SEO? Generating visibility and business from your website is our number one priority. Part of what makes us a top-rated internet marketing agency is our in house expertise! Need a free no obligation consultation? Give us a call today to find out how we can help!
We specialize in driving customers to your website. We accomplish this through Search Engine Optimization . Making sure your company or business appears when people are searching for answers with information on topics that you can help with is our mission. Our objective is to get your company, product or service on the first page of the search engine results for search terms that relate to your industry. A lot of strategy, effort and time go into appearing on the search results page, but you do not have to pay the search engines to appear there.
SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. By tapping into our on-staff resources we do not have to outsource. This allows us to deliver highly efficient and effective online marketing and develop winning strategies for each project.
Anyone can learn the science of SEO. It is a mastery of various strategies and methods that must be implemented properly and requires a network of tools to be done correctly. In addition to learning the about web development and SEO skills, you need to understand that science behind when to make to make changes and what changes to make. By making the wrong move at the wrong time you can take a top site from page one the search engines and have it de-indexed. Experience is a must when making changes on a live site. Changes to best practices are made all the time. It takes a significant time investment to stay on top of all of the latest changes.
Understanding - We take time to research and learn about the online objectives of your business. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. We prioritize the tactics and strategies to be used as part of strategic planning.
Action Phase - We take the SEO strategies that have been developed and implement them.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. We continuously evaluate and refine the strategy to meet your objectives.
Strategic keyword research using industry-leading tools allows us to maximize the audience reached by selecting the most relevant search queries. Competitor analysis is important. By conducting research we gain valuable insight into tactics, then we leverage them for your success. We structure you website and content around terms that we learn doing keyword research. This is the basis for all SEO projects.
In order to support the content that is put in place we must perform 'Technical SEO'. This is work that takes place your website to make sure you are providing your visitors with the best user experience. This includes such items as secure domains (https://), website speed and load times and page layout and URL structure. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
The key here is to produce targeted, relevant, compelling, and unique content. The major search engines reward well thought out, useful, and well-structured content with increased visibility. Our in-house writing staff is experienced in producing content for a wide variety of subjects and industries before optimizing the content prior to publishing.
Google looks at who is linking to your website. Links can be a great signal regarding the importance of your site. Spam or junk websites that are linking to yours can cause you serious harm with search engines. Positive results are obtained through genuine links that are part of structured outreach campaigns.
Sometimes a blueprint is what you need to get going. We offer comprehensive site audit and reviews coupled with advice that is actionable as part of SEO consulting services.
SEO is an excellent long term investment for any digital marketing strategy. Sometimes while ramping up a good SEO campaign companies need immediate results. We offer pay-per-click services and we are a certified Google Partner.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!
