Need help with SEO services in Salinas, CA? We are the experts! Look no further. We are an award winning digital marketing agency with in-house experts to help your business! We don't charge for a consultation. Give us call today!
Our goal is to connect your company with your target audience. Search Engine Optimization is the number one way of promoting your products and services online. The goal is to have your site rank on the first page of search engine results for search terms that relate to your business. We help your business or organization appear when people are searching for answers and information on topics that you can help then with. Appearing in the search results does not cost a dime. Getting there can takes a lot of time, effort and strategy.
SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. Because we keep everything in house you can rest assured your company information is safe. In addition we are able to ensure you receive nothing but the best marketing campaigns from start to finish.
You can do SEO yourself, but it takes a significant investment in time to learn the web development skills and content creation techniques that are required. The key to a successful SEO campaign is not just knowing what needs to happen, but when it should happen and how it should happen. Having the experience to call the right play as the project progresses can make or break a campaign. The major search engines are always updating guidelines and rolling out updates, sometimes just keeping up with the changes is a full-time challenge!
Discovery -The first step is to research and understand your business and online objectives. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Action Phase - We take the SEO strategies that have been developed and implement them.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. Meeting the objectives can only be determined by evaluating and refining the strategy.
Our goal is to maximize your audience by selecting only the most effective and relevant search queries. To accomplish this we use industry leading tools in our daily strategic keyword research. Researching tactics used by competitors can provide valuable insight into what you are competing against in the different areas of your business. Your websites structure needs to be right from day one. In order to accomplish this we start our SEO projects with keyword research so we know which terms to scaffold your website around.
Most companies miss one of the most important pieces of any project, 'Technical SEO'. There are parts of the project that only someone with a deep knowledge of web development can accomplish. This includes such items as secure domains (https://), website speed and load times and page layout and URL structure. Most agencies simply overlook this incredibly important piece. Technical SEO requires experts in website development and best coding practices. We have on staff experts that perform this day in and day out.
Major search engines give priority to well planned and structured content. The is accomplished by creating relevant, targeted, compelling, and unique content. Prior to publishing content, our in-house staff will optimize each article drawing for experience with a wide range of subjects and ministries.
Google looks at who is linking to your website. Links can be a great signal regarding the importance of your site. Not all links are equal, if you have spam or junk you will see negative results. Genuine links through structured outreach campaigns yield positive results.
Sometimes a blueprint is what you need to get going. We offer comprehensive site audit and reviews coupled with advice that is actionable as part of SEO consulting services.
As well as SEO services in Salinas, we offer a wide range of online marketing services including paid click advertising, social media marketing campaigns, online reputation management and web development.
We take SEO seriously. We are constantly keeping abreast of the latest trends and best practices. Don’t leave it to chance. Get EXPERT help and give us a call today!
