Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a San Clemente, CA PPC agency instead of trying to run a pay-per-click campaign yourself. Getting the most out your PPC marketing is best accomplished when working with a partner that has years of expertise. As a professional marketing agency we will give your company the edge that it needs.
If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.
Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
PPC is a real time auction. You are bidding against your San Clemente competition for prime on-screen real-estate. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Detailed knowledge of advertising platforms are essential for a San Clemente PPC management company to help you target the right audience for your objectives. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. Stand alone landing pages must be constantly updated, optimized and reviewed. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. The most successful online marketing strategies use a combination of SEO and PPC.
In order to help you improve returns and conversions on your Google Ads account, our PPC management company has Google Certified Ads specialists on staff to work directly with you. Call us today to find out how we can help.
