When it comes to pay per click campaigns, having the right partner makes all the difference in the world. As a leading Santa Monica, CA PPC agency we know how to build a successful strategy. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
Want to maximize your ROI on your PPC investment? We actively work with our clients to maximize their leads, awareness and exposure. Call us today to learn how we can help.
Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
You can, of course run your own campaigns. Google Ads provides comprehensive guides that explain how to set up and run a campaign. The problem is that every campaign is different. You will need to have a web development company create your landing pages. Then you will still need to experiment to find out what does and does not work, spending your budget on unsuitable audiences as you learn.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Understanding what your ideal customer is using in their search queries is vital. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
After keyword research you need to zero in on what demographic and geographic targets you wish to reach. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
Competition in Santa Monica can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Santa Monica PPC agency. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
PPC is not the only online marketing tactic you can use to generate interest & leads for your business. A comprehensive Search Engine Optimization campaign can be used to gain exposure for your service or product. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. The most successful online marketing strategies use a combination of SEO and PPC.
We give you a winning start with your Google Ads campaign by only allowing certified Google Ads Specialists work on your account. Call us today to find out how we can help.
