Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a Greeley, CO PPC agency can help. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.
PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. This can be very costly. Every campaign is different and requires some amount of educated experimentation to nail down the exact formula for a given campaign. This burns through budgets because you are not reaching the correct audience while you are learning. In addition you generally need a web developer to design and create your landing pages.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.
Keyword planning is an essential first step to building a winning campaign. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
Your PPC campaign may target a particular demographic or geographic section of the population. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
PPC is a real time auction. You are bidding against your Greeley competition for prime on-screen real-estate. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Greeley PPC management company does. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. Stand alone landing pages must be constantly updated, optimized and reviewed. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
PPC is not the only online marketing tactic you can use to generate interest & leads for your business. A comprehensive Search Engine Optimization campaign can be used to gain exposure for your service or product. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. The most successful online marketing strategies use a combination of SEO and PPC.
In order to help you improve returns and conversions on your Google Ads account, our PPC management company has Google Certified Ads specialists on staff to work directly with you. We can help! Call us today to learn howl
