Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Lauderhill, FL PPC agency instead of trying to run a pay-per-click campaign yourself. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
Call us today to find out how working with a marketing partner will leverage your PPC investment by maximizing your awareness, exposure and leads.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. Just because you CAN do something doesn't mean you should. Google Ads will gladly spend your money without much thought going into a campaign. Each campaign must be setup, optimized, have dedicated landing pages and receive ongoing management to run efficiently. In addition to having Google Ads experience you will need a web site company to develop and optimize landing pages.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Keyword planning is an essential first step to building a winning campaign. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
Demographic or geographic targeting is often part of successful PPC campaigns. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
PPC is a real time auction. You are bidding against your Lauderhill competition for prime on-screen real-estate. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Lauderhill PPC agency. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
We give you a winning start with your Google Ads campaign by only allowing certified Google Ads Specialists work on your account. Learn how we can help you by calling us today!
