Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Palm Coast, FL PPC agency instead of trying to run a pay-per-click campaign yourself. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.
We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.
PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. While there are differences in every PPC campaign, certain aspects do remain common for success.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
After keyword research you need to zero in on what demographic and geographic targets you wish to reach. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Palm Coast companies are competing against you for that valuable ad space. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Detailed knowledge of advertising platforms are essential for a Palm Coast PPC management company to help you target the right audience for your objectives. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
Writing compelling ads that are more likely to be clicked on, and highly targeted landing pages that help convert leads or customers are other ways in which agencies help.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. SEO can take months to see tangible results. PPC is the quickest way to generate traffic while you are waiting for your SEO efforts to see results. You can employ A/B testing and run experiments with PPC to find out what works best for you. The most successful online marketing strategies use a combination of SEO and PPC.
In order to help you improve returns and conversions on your Google Ads account, our PPC management company has Google Certified Ads specialists on staff to work directly with you. Let's get started. Call us right now and learn why we are the best!
