Partnering with a Pensacola, FL PPC agency can make or break your efforts. Pay-per-click campaigns are challenging. There are multiple elements that must work together to turn a click into a customer. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.
Call us today to find out how working with a marketing partner will leverage your PPC investment by maximizing your awareness, exposure and leads.
Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Despite differences across PPC campaigns, they all share a common set of elements; the building blocks for success
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Your PPC campaign may target a particular demographic or geographic section of the population. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Pensacola companies are competing against you for that valuable ad space. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Pensacola PPC management company does. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. Stand alone landing pages must be constantly updated, optimized and reviewed. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.
A comprehensive Search Engine Optimization campaign is great way to gain exposure and generate leads and interest for your business. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. The most successful online marketing strategies use a combination of SEO and PPC.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. Call us today to find out how we can help.
