Learning about your industry and showcasing your products and services with an engaging online user experience is one of the ways to ensure your online presence is professional. With years of experience behind us we know how to help our clients succeed.
We help you make a lasting first impression. Your website is often the first place a potential customer comes into contact with your business.
It is vitally important that you showcase your Albany business, products and services in the best light.
Often times a website that was built by a web designer in Albany rather than a developer has shortcomings that just cannot be fixed.
Slow page loading times and compatibility issues are the top issues we run into.
The time and effort it takes to repair the issues on poorly built websites does not make financial sense. It generally is more cost effective to build a new site versus trying to repair an existing one.
A detailed cost benefit analysis is presented to you so you can make an informed decision on what is best for you and your company.
We absolutely do not recommend a build it yourself website. It takes years of experience to plan, develop and deploy a website correctly. You can create a website and host it for free with some website builders on the market today. Generally it is easy for someone without technical knowledge to modify the pre-built templates by adding photos and changing some colors. These pre-built templates work on mobile devices as well. The goal of most website's is to show up on page one of Google, however the lack of flexibility with do-it-yourself website tools makes this very difficult. The speed at which your website loads is a critical part of SEO. You need to be able to pick and choose which elements are loaded and how they are developed.
A custom-built website gives you control over these factors, but a website-builder does not. You should also remember that once you sign-up to a website-builder, you are locked into their monthly payment for as long as you want the site to appear on the internet. You are tied to the provider you choose and cannot take your website anywhere else. A custom-built website is different. You own the site and can choose to host it wherever you want and work with the web development company of your choosing.
It takes longer than people generally realize to build a website. There is planning, preparation and execution. The quickest build is a landing page for PPC AD Campaigns, even the simplest of landing pages still takes time. An average project takes about three months with some of our smaller projects taking just over a month. Larger scale web development projects can run six months on the low end. It is critical to allow plenty of time and plan ahead.
The size and scope of the project will help dictate how many meetings you will have with your account executive or the team working on your site. Larger projects will see several meetings during development time frame. Your meetings can be remote or in person, but the are required for a successful outcome.
Avoid Web Designers. Web designers can be great at graphical content but more often than not do not have the necessary skills to properly build a website. It takes a village! As a general rule it takes more than one person to develop a website. It often takes a team of people with different expertise. We have in-house developers with different strengths. We believe the sum of the parts is greater then the whole. This allows us to design and deliver a robust solution to our clients!
The first step is to define a website's goal. Once this is done we break that down into macro goals for each section of a website and plan with purpose.
The next phase is where our designers work hand in hand with our developers to make sure every feature will perform as intended on your website. This is known and the design and development phase.
We keep the goal front and center. Each section of our clients websites is checked and re-checked. We look at things such as how fast it loads, branding guidelines, proper display on various screen sizes and more.
Search engine optimization starts in the first meeting, long before code is written or designs laid out. The first steps of SEO start with proper organization and structure. Content development is something we help our clients with on an on-going basis. We make sure each article or page produced is high quality and flows with the websites structure. One of the most important pieces and is 'Technical SEO'. Code that is developed and deployed needs to meet W3C guidelines. We ensure every piece of code developed works as intended and looks great on all devices.
The website design process is the defining factor in your online presence. The most basic of web design principles can have large scale effects on your overall success. The team you choose to work on your project must have a variety of skill sets and understand that importance of each.
There are many different routes to take. The WordPress content management system is a great solution for a lot of small businesses. Custom database driven solutions are another great choice for our clients depending on their needs. Because we are truly experts in our field, we are not tied to one particular platform. We work hand in hand with our clients to identify the specific needs and present the solution that bests meets the needs of our clients.
Your online presence is important and does require on-going updates and support. We would love to provide the support you need for your website.
Our products have all of the latest web technology at the time they are built. We partner with our clients to help keep those sites updated over time.
Your website should have a purpose. Engaging and dynamic are just two pieces of the puzzle required for a successful online marketing campaign. In order to engage and convert qualified leads, every part of you design should be developed with that goal in mind.
Launching a new site is just the first step we help with. The second part is getting you exposure. We market projects through a variety of channels such as social media marketing campaigns and pay per click sales funnels. We provide the best services around! Customer service and detailed oriented project development make us the clear choice!
Our Service is Second To None. Through attention to detail and outstanding customer service we will help your project succeed!
