Need help with SEO services in Cedar Rapids, IA? We are the experts! We are a top-rated internet marketing agency with the in-house expertise to generate visibility and business from your website. Need a free no obligation consultation? Give us a call today to find out how we can help!
Our goal is to connect your company with your target audience. Search Engine Optimization is the number one way of promoting your products and services online. Making sure your company or business appears when people are searching for answers with information on topics that you can help with is our mission. Our objective is to get your company, product or service on the first page of the search engine results for search terms that relate to your industry. A lot of strategy, effort and time go into appearing on the search results page, but you do not have to pay the search engines to appear there.
SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Anyone can learn the science of SEO. It is a mastery of various strategies and methods that must be implemented properly and requires a network of tools to be done correctly. In addition to learning the about web development and SEO skills, you need to understand that science behind when to make to make changes and what changes to make. If you don’t have the expertise to make the right strategic move during the life cycle of a project, you can do more harm than good. Changes to best practices are made all the time. It takes a significant time investment to stay on top of all of the latest changes.
Research - Understanding and learning about your objectives is the first step in the process. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. We develop a comprehensive plan based off varying tactics and strategies.
Plan Execution - Putting in place each element of our strategic SEO plan.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. We continuously evaluate and refine the strategy to meet your objectives.
Our goal is to maximize your audience by selecting only the most effective and relevant search queries. To accomplish this we use industry leading tools in our daily strategic keyword research. Tactical analysis of your competitors digital marketing efforts is another important piece of the puzzle. We look at what they are doing well and use it. In addition we look for holes or weaknesses in their efforts and exploit it. Keyword research forms the basis of the SEO project. It allows us to know the terms around which your website and content are structured.
In order to support the content that is put in place we must perform 'Technical SEO'. This is work that takes place your website to make sure you are providing your visitors with the best user experience. Some of the elements we address are URL structure and page layout, site speed and page loading times, and secure hosting - (https://). A deep wealth of knowledge and understanding with website coding techniques is required to achieve technical SEO. Most firms do not have the ability to perform this vital function. We have expert web developers in house that work closely with our content development teams to provide the best of both worlds.
In order to achieve increased visibility you must produce targeted and compelling content that is unique. Major search engines will rewards those efforts and connect you with your idea audience. Our in-house writing staff is experienced in producing content for a wide variety of subjects and industries before optimizing the content prior to publishing.
Links pointing back to your site from other websites have always been an important signal for the search engines and will continue to be important. Links that are coming from sites that have nothing in common with your website and topics that do not match yours are generally considered spam and can negatively affect your site's rankings. If high quality sites with relevant content are linking back to you, you will be rewarded.
Sometimes a blueprint is what you need to get going. We offer comprehensive site audit and reviews coupled with advice that is actionable as part of SEO consulting services.
SEO services in Cedar Rapids are only part of what we offer. In addition we have a full menu of online marketing services including web development, online reputation management, social media marketing campaigns and pay per click advertising.
We are passionate about SEO. We can advise of best practices and latest trends. We are the EXPERTS. Pick up the phone and find out how we can help your business can benefit. Call to find out more!
