Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Pocatello, ID PPC agency instead of trying to run a pay-per-click campaign yourself. Getting the most out your PPC marketing is best accomplished when working with a partner that has years of expertise. As a professional marketing agency we will give your company the edge that it needs.
Call us today to find out how working with a marketing partner will leverage your PPC investment by maximizing your awareness, exposure and leads.
Pay Per Click is a model of only paying for clicks that generate traffic to your website. The paid ads can appear on internet search result pages such as Bing and Google, and also appear on websites that sell ad space such as news websites, blogs, information sites and more. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
Google Ads provides detailed guides that allow you to set up and run your own campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
Demographic or geographic targeting is often part of successful PPC campaigns. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
You are bidding against your competition in Pocatello for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Pocatello PPC management company does. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Your page must be optimized for conversion once your ad has been clicked. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. Growing your organic rankings is a long term strategy and takes time. During the time it takes for SEO efforts to take effect, companies often employ PPC campaigns for the short term gains. When used effectively a combination of PPC and SEO often see the best results.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. Learn how we can help you by calling us today!
