Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Berwyn, IL PPC agency instead of trying to run a pay-per-click campaign yourself. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.
Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
Yes, everyone has the power to do their own PPC through Google Ads. There is a vast amount of resource that explains how to run and setup your own PPC campaign. Just because you CAN do something doesn't mean you should. Google Ads will gladly spend your money without much thought going into a campaign. Each campaign must be setup, optimized, have dedicated landing pages and receive ongoing management to run efficiently. In addition to having Google Ads experience you will need a web site company to develop and optimize landing pages.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. While there are differences in every PPC campaign, certain aspects do remain common for success.
Keyword planning is an essential first step to building a winning campaign. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
Demographic or geographic targeting is often part of successful PPC campaigns. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
You are bidding against your competition in Berwyn for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Berwyn PPC management company does. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. Stand alone landing pages must be constantly updated, optimized and reviewed. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
By having a Google Certified Ads specialists on staff, our PPC management company is positioned to help you improve returns and conversions from Google Ads. Call us today to find out how we can help.
