Looking for SEO services in Decatur, IL? We can help! Generating visibility and business from your website is our number one priority. Part of what makes us a top-rated internet marketing agency is our in house expertise! Need a free no obligation consultation? Give us a call today to find out how we can help!
If you are looking to promote your product or service online, SEO remains one of the most effective ways of reaching your audience. The goal is to have your site rank on the first page of search engine results for search terms that relate to your business. We help your business or organization appear when people are searching for answers and information on topics that you can help then with. Appearing in the search results does not cost a dime. Getting there can takes a lot of time, effort and strategy.
SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
We leverage our award winning knowledge and in-house expertise to generate successful SEO results for our clients. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Anyone can learn the science of SEO. It is a mastery of various strategies and methods that must be implemented properly and requires a network of tools to be done correctly. Knowing what needs to be done, how it should be done and when it should be done is the key to building a successful SEO campaign. Having the experience to call the right play as the project progresses can make or break a campaign. A steady stream of updates and guideline changes makes keeping abreast of best practices with the major search engines a full time job.
Discovery -The first step is to research and understand your business and online objectives. Next we go deeper into your ideal customers profile and take time to understand the roads that lead from search to a conversion.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Planning - We develop a path based off our research that aligns with your business objectives and formulate an award winning strategy. We prioritize the tactics and strategies to be used as part of strategic planning.
Action Phase - We take the SEO strategies that have been developed and implement them.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. Meeting the objectives can only be determined by evaluating and refining the strategy.
Strategic keyword research using industry-leading tools allows us to maximize the audience reached by selecting the most relevant search queries. Researching tactics used by competitors can provide valuable insight into what you are competing against in the different areas of your business. We structure you website and content around terms that we learn doing keyword research. This is the basis for all SEO projects.
An important and often overlooked piece of the puzzle is what we call 'Technical SEO'. It is vital work that must be executed on your website to enhance the content that is produced. Some of the elements we address are URL structure and page layout, site speed and page loading times, and secure hosting - (https://). Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
The key here is to produce targeted, relevant, compelling, and unique content. The major search engines reward well thought out, useful, and well-structured content with increased visibility. Our in-house writing staff is experienced in producing content for a wide variety of subjects and industries before optimizing the content prior to publishing.
Google looks at who is linking to your website. Links can be a great signal regarding the importance of your site. Not all links are equal, if you have spam or junk you will see negative results. If high quality sites with relevant content are linking back to you, you will be rewarded.
We work with companies that have a dedicated SEO specialists but need some assistance in the overall picture or the technical side of things. We offer full consulting services to support your in-house specialist.
SEO services in Decatur are only part of what we offer. In addition we have a full menu of online marketing services including web development, online reputation management, social media marketing campaigns and pay per click advertising.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!
