Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a Normal town, IL PPC agency can help. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.
We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
Google Ads provides detailed guides that allow you to set up and run your own campaign. Just because you CAN do something doesn't mean you should. Google Ads will gladly spend your money without much thought going into a campaign. Each campaign must be setup, optimized, have dedicated landing pages and receive ongoing management to run efficiently. In addition to having Google Ads experience you will need a web site company to develop and optimize landing pages.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. While there are differences in every PPC campaign, certain aspects do remain common for success.
The first step in a successful campaign is learning what keywords your target audience is using. Understanding what your ideal customer is using in their search queries is vital. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
After keyword research you need to zero in on what demographic and geographic targets you wish to reach. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
Competition in Normal town can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
A Normal town PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Your page must be optimized for conversion once your ad has been clicked. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.
PPC is not the only online marketing tactic you can use to generate interest & leads for your business. A comprehensive Search Engine Optimization campaign can be used to gain exposure for your service or product. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. When used effectively a combination of PPC and SEO often see the best results.
In order to help you improve returns and conversions on your Google Ads account, our PPC management company has Google Certified Ads specialists on staff to work directly with you. We can help! Call us today to learn howl
