Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a Waukegan, IL PPC agency can help. Getting the most out your PPC marketing is best accomplished when working with a partner that has years of expertise. As a professional marketing agency we will give your company the edge that it needs.
Want to maximize your ROI on your PPC investment? We actively work with our clients to maximize their leads, awareness and exposure. Call us today to learn how we can help.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. This can be very costly. Every campaign is different and requires some amount of educated experimentation to nail down the exact formula for a given campaign. This burns through budgets because you are not reaching the correct audience while you are learning. In addition you generally need a web developer to design and create your landing pages.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. While there are differences in every PPC campaign, certain aspects do remain common for success.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
Your PPC campaign may target a particular demographic or geographic section of the population. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
You are bidding against your competition in Waukegan for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
A Waukegan PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Your page must be optimized for conversion once your ad has been clicked. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. Stand alone landing pages must be constantly updated, optimized and reviewed. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.
A comprehensive Search Engine Optimization campaign is great way to gain exposure and generate leads and interest for your business. A combination of technical SEO and targeted content together with on-page and off-page strategies can help your site rank in the organic search listings. SEO can take months to see tangible results. PPC is the quickest way to generate traffic while you are waiting for your SEO efforts to see results. You can employ A/B testing and run experiments with PPC to find out what works best for you. In fact, PPC and SEO are often complimentary strategies When used effectively this allows you to achieve your goals more quickly.
We give you a winning start with your Google Ads campaign by only allowing certified Google Ads Specialists work on your account. We can help! Call us today to learn howl
