We help business in Gary, IN with professional SEO services. We keep everything in house so we can provide you with quick agile expertise to increase your visibility and generate business from your website. That is one of the reasons why we are a top-rated internet marketing company! Need a free no obligation consultation? Give us a call today to find out how we can help!
SEO is the top way of reaching your target market and promoting your services and products online. The goal is to have your site rank on the first page of search engine results for search terms that relate to your business. We help your business or organization appear when people are searching for answers and information on topics that you can help then with. A lot of strategy, effort and time go into appearing on the search results page, but you do not have to pay the search engines to appear there.
SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Because we keep everything in house you can rest assured your company information is safe. In addition we are able to ensure you receive nothing but the best marketing campaigns from start to finish.
You can do SEO yourself, but it takes a significant investment in time to learn the web development skills and content creation techniques that are required. Knowing what needs to be done, how it should be done and when it should be done is the key to building a successful SEO campaign. Experience is the driver that allows someone to make the correct call at the correct time. Making the wrong move at the wrong time can not only not do any good but actually cause harm to your overall goals. Keeping up with the changes is a full time challenge in and of itself. The major search engines are continuously making changes to their guidelines and implementing updates.
Education - It is critical that we take the time to learn what your business objectives are before we start to formulate and execute a plan. Next we go deeper into your ideal customers profile and take time to understand the roads that lead from search to a conversion.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Planning - We develop a path based off our research that aligns with your business objectives and formulate an award winning strategy. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Implementation - This is where we actively execute the strategy from our planning and development phase.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. We continuously evaluate and refine the strategy to meet your objectives.
We use industry leading tools to accomplish strategic keyword research. Our goal is to maximize your audience by only choosing the most relevant search terms. Tactical analysis of your competitors digital marketing efforts is another important piece of the puzzle. We look at what they are doing well and use it. In addition we look for holes or weaknesses in their efforts and exploit it. We structure you website and content around terms that we learn doing keyword research. This is the basis for all SEO projects.
In order to support the content that is put in place we must perform 'Technical SEO'. This is work that takes place your website to make sure you are providing your visitors with the best user experience. It includes site speed & page load time improvements, secure domain (https://) hosting, menu structure, URL structure and page layout. SEO requires an expert web developer. If your agency doesn't have one on staff or tells you otherwise, it's time to find a new agency. Technical SEO requires web development experience and knowledge of web server configuration.
The key here is to produce targeted, relevant, compelling, and unique content. The major search engines reward well thought out, useful, and well-structured content with increased visibility. We have experience with a wide variety of subjects and industries. Our in-house staff will not only produce but optimize the content prior to publishing.
Google looks at who is linking to your website. Links can be a great signal regarding the importance of your site. The nature of those links is also important, junk or spam links can get you penalized. Genuine links through structured outreach campaigns yield positive results.
Review of current site content with actionable suggestions is part of an overall SEO consulting service we offer to businesses.
SEO services in Gary are only part of what we offer. In addition we have a full menu of online marketing services including web development, online reputation management, social media marketing campaigns and pay per click advertising.
We take SEO seriously. We are constantly keeping abreast of the latest trends and best practices. Don’t leave it to chance. Get EXPERT help and give us a call today!
