Need help with SEO services in Lexington, KY? We are the experts! Look no further. We are an award winning digital marketing agency with in-house experts to help your business! Call us today for a free no obligation consultation.
Our goal is to connect your company with your target audience. Search Engine Optimization is the number one way of promoting your products and services online. Appearing on the first page of search results is our primary goal for your company. We connect businesses and organizations with people that are searching for information or topics that are relevant to what your company does. It is free to appear in the search results, but getting there often takes a well thought out strategy combined with time and effort.
SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
We leverage our award winning knowledge and in-house expertise to generate successful SEO results for our clients. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
As with most disciplines, yes you can. However it takes a lot of time and effort to learn, understand, and master the science behind it and how to implement each process in a meaningful way. Knowing what needs to be done, how it should be done and when it should be done is the key to building a successful SEO campaign. Experience is the driver that allows someone to make the correct call at the correct time. Making the wrong move at the wrong time can not only not do any good but actually cause harm to your overall goals. The major search engines are always updating guidelines and rolling out updates, sometimes just keeping up with the changes is a full-time challenge!
Understanding - We take time to research and learn about the online objectives of your business. Next we go deeper into your ideal customers profile and take time to understand the roads that lead from search to a conversion.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Project Execution - Implementing the SEO strategies that have been developed.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. We continuously evaluate and refine the strategy to meet your objectives.
Our goal is to maximize your audience by selecting only the most effective and relevant search queries. To accomplish this we use industry leading tools in our daily strategic keyword research. Researching tactics used by competitors can provide valuable insight into what you are competing against in the different areas of your business. Your websites structure needs to be right from day one. In order to accomplish this we start our SEO projects with keyword research so we know which terms to scaffold your website around.
In order to support the content that is put in place we must perform 'Technical SEO'. This is work that takes place your website to make sure you are providing your visitors with the best user experience. This includes such items as secure domains (https://), website speed and load times and page layout and URL structure. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
Major search engines give priority to well planned and structured content. The is accomplished by creating relevant, targeted, compelling, and unique content. We have experience with a wide variety of subjects and industries. Our in-house staff will not only produce but optimize the content prior to publishing.
Links pointing back to your site from other websites have always been an important signal for the search engines and will continue to be important. Links that are coming from sites that have nothing in common with your website and topics that do not match yours are generally considered spam and can negatively affect your site's rankings. Positive results are obtained through genuine links that are part of structured outreach campaigns.
Review of current site content with actionable suggestions is part of an overall SEO consulting service we offer to businesses.
As well as SEO services in Lexington, we offer a wide range of online marketing services including paid click advertising, social media marketing campaigns, online reputation management and web development.
We take SEO seriously. We are constantly keeping abreast of the latest trends and best practices. Don’t leave it to chance. Get EXPERT help and give us a call today!
