Learning about your industry and showcasing your products and services with an engaging online user experience is one of the ways to ensure your online presence is professional. Our team is comprised of experts that have years of experience and we love helping our clients succeed.
You cannot take back a first impression. We make sure your website leaves a first impression your clients will not forget!
It is vitally important that you showcase your Lexington business, products and services in the best light.
Often times a website that was built by a web designer in Lexington rather than a developer has shortcomings that just cannot be fixed.
The first issue we run across is a slow loading web page, and inconsistent user experience across different browsers.
Most of the time we find it is more cost effective to build a new site from the ground up versus trying to repair an existing one.
To help you make an informed decision we analyze your current website and present you with a cost benefit analysis.
Yes you can. As with most things, just because can doesn’t mean you should. It takes years of experience to understand how to properly plan, develop and deploy a web project. There is no shortage of freely available drag and drop website builders. Most of the free solutions monetize their products by placing ads on your website. They are often optimized for mobile delivery and the pre-built templates allow simple modifications such as changing colors and adding photos. If, however, you need a larger site or if you want to use your site as the basis of an SEO project you would do better building a site that you have full control of. How fast your website loads and displays is important. Having total control of where elements are locasted is essential for SEO.
The website builders on the marketing simply do not give you the total control you need. You need a professional web developer who has complete access to your custom built site to achieve success. Keep in mind that by using a web-site builder you are locked in to their system. You are locked into a monthly fee. If you stop paying you will lose your site. You are renting your website. You do not have access to the source code and cannot move your website. A custom-built website is different. You own the site and can choose to host it wherever you want and work with the web development company of your choosing.
Even the simplest PPC landing page takes time to setup. To properly plan, prepare and execute a website generally takes longer than most people realize. Small business websites usually run in the 2 to 3 month range. Smaller sites can be done in about half that time frame. Midsize to large web development projects usually take 6 months or longer. The important take away is to set aside a realistic amount of time for the completion of your project.
The size and scope of the project will help dictate how many meetings you will have with your account executive or the team working on your site. Larger projects will see several meetings during development time frame. Meetings are essential for a successful project outcome and can be accomplished in person or remotely.
Avoid Web Designers. Web designers can be great at graphical content but more often than not do not have the necessary skills to properly build a website. It takes a village! As a general rule it takes more than one person to develop a website. It often takes a team of people with different expertise. By leveraging individual strengths we deliver a product that is built for success.
Each section of a website should be carefully researched, planned and then executed to deliver on a clear goal. We work with your clients to zero in on the goal for each section.
Once we identify the goals we move on to the design and development phase. During this time our designers work with our developers to ensure every feature on your website is built to perform.
We assess each component and make sure it is properly coded to minimize page load times, work beautifully across all screen sizes and adheres to our clients branding guidelines.
Search engine optimization starts in the first meeting, long before code is written or designs laid out. The first steps of SEO start with proper organization and structure. Every article or page on a website should have a specific purpose. We help our clients with content development and make sure that content flows naturally within your website. One of the most important pieces and is 'Technical SEO'. Code that is developed and deployed needs to meet W3C guidelines. We ensure every piece of code developed works as intended and looks great on all devices.
There are best practices when it comes to website design. Items that seem simple, such as the placement of a call to action, can be the determining factor for success. To give your project the best chance for success, it is important that you choose a team that has a variety of skill sets.
WordPress content management system is a popular solution for a lot of businesses, but there are other routes that can be more effective depending on your objectives. Some projects require a custom database driven application. We have the experience and knowledge to do everything in house. Presenting the best possible solution for your project is important to us. Because we really are experts in our field, we are not tied to one particular solution. We work with our clients to identify the unique needs of each project before submitting a solution.
All websites should receive some form of on-going updates and support. We would love to be your partner going forward and provide the on-going support required to maintain your online presence.
Our products have all of the latest web technology at the time they are built. We partner with our clients to help keep those sites updated over time.
Your website should have a purpose. Engaging and dynamic are just two pieces of the puzzle required for a successful online marketing campaign. Obtaining qualified leads requires that every part of your design be created with the purpose of engaging and converting visitors.
We have an in house team that is dedicated to marketing your project once it goes live. We utilize a combination of social media campaigns, pay-per-click and organic ranking methods. We help your project succeed by focused and detailed planning and amazing customer services. Give us a try!
Our Service is Second To None. Through attention to detail and outstanding customer service we will help your project succeed!
