Partnering with a Fall River, MA PPC agency can make or break your efforts. Pay-per-click campaigns are challenging. There are multiple elements that must work together to turn a click into a customer. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.
If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.
PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
Yes, everyone has the power to do their own PPC through Google Ads. There is a vast amount of resource that explains how to run and setup your own PPC campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
Demographic or geographic targeting is often part of successful PPC campaigns. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
PPC is a real time auction. You are bidding against your Fall River competition for prime on-screen real-estate. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Fall River PPC agency. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. Stand alone landing pages must be constantly updated, optimized and reviewed. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.
A comprehensive Search Engine Optimization campaign is great way to gain exposure and generate leads and interest for your business. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
By having a Google Certified Ads specialists on staff, our PPC management company is positioned to help you improve returns and conversions from Google Ads. Learn how we can help you by calling us today!
