Looking for SEO services in Pontiac, MI? We can help! Generating visibility and business from your website is our number one priority. Part of what makes us a top-rated internet marketing agency is our in house expertise! We don't charge for a consultation. Give us call today!
If you are looking to promote your product or service online, SEO remains one of the most effective ways of reaching your audience. Making sure your company or business appears when people are searching for answers with information on topics that you can help with is our mission. Our objective is to get your company, product or service on the first page of the search engine results for search terms that relate to your industry. A lot of strategy, effort and time go into appearing on the search results page, but you do not have to pay the search engines to appear there.
SEO is the practice of increasing the visibility of your website to appear in the search engines organic listings by using well planned strategies and tactics. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. Because we keep everything in house you can rest assured your company information is safe. In addition we are able to ensure you receive nothing but the best marketing campaigns from start to finish.
Anyone can learn the science of SEO. It is a mastery of various strategies and methods that must be implemented properly and requires a network of tools to be done correctly. Having knowledge of the elements that go into a successful SEO campaign is one thing, knowing what needs to be done, how it should be done and when it should be done is another. Experience is the driver that allows someone to make the correct call at the correct time. Making the wrong move at the wrong time can not only not do any good but actually cause harm to your overall goals. The major search engines are always updating guidelines and rolling out updates, sometimes just keeping up with the changes is a full-time challenge!
Education - It is critical that we take the time to learn what your business objectives are before we start to formulate and execute a plan. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Implementation - This is where we actively execute the strategy from our planning and development phase.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. Meeting the objectives can only be determined by evaluating and refining the strategy.
The goal is simple - connect you with people that are searching for your product or service. To accomplish this we use only industry trusted tools for doing our keyword research. Researching tactics used by competitors can provide valuable insight into what you are competing against in the different areas of your business. We structure you website and content around terms that we learn doing keyword research. This is the basis for all SEO projects.
In order to support the content that is put in place we must perform 'Technical SEO'. This is work that takes place your website to make sure you are providing your visitors with the best user experience. We start with making sure your website is secure (https://), then we look at the structure of your website, your coding, minimize your files to help optimize page speed and more. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
In order to achieve increased visibility you must produce targeted and compelling content that is unique. Major search engines will rewards those efforts and connect you with your idea audience. We have experience with a wide variety of subjects and industries. Our in-house staff will not only produce but optimize the content prior to publishing.
Google looks at who is linking to your website. Links can be a great signal regarding the importance of your site. Spam or junk websites that are linking to yours can cause you serious harm with search engines. If high quality sites with relevant content are linking back to you, you will be rewarded.
Review of current site content with actionable suggestions is part of an overall SEO consulting service we offer to businesses.
As well as SEO services in Pontiac, we offer a wide range of online marketing services including paid click advertising, social media marketing campaigns, online reputation management and web development.
We are passionate about SEO. We can advise of best practices and latest trends. We are the EXPERTS. Pick up the phone and find out how we can help your business can benefit. Call to find out more!
