Does your Troy, MI business need help with SEO? Look no further. We are an award winning digital marketing agency with in-house experts to help your business! Need a free no obligation consultation? Give us a call today to find out how we can help!
We specialize in driving customers to your website. We accomplish this through Search Engine Optimization . The goal is to have your site rank on the first page of search engine results for search terms that relate to your business. We help your business or organization appear when people are searching for answers and information on topics that you can help then with. Appearing in the search results does not cost a dime. Getting there can takes a lot of time, effort and strategy.
SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
We leverage our award winning knowledge and in-house expertise to generate successful SEO results for our clients. Because we keep everything in house you can rest assured your company information is safe. In addition we are able to ensure you receive nothing but the best marketing campaigns from start to finish.
Yes, of course you can. Like most skills, all of the strategies and methods discussed here can be implemented by anyone with the right knowledge and the proper tools used in the correct way. Knowing what needs to be done, how it should be done and when it should be done is the key to building a successful SEO campaign. By making the wrong move at the wrong time you can take a top site from page one the search engines and have it de-indexed. Experience is a must when making changes on a live site. The major search engines are always updating guidelines and rolling out updates, sometimes just keeping up with the changes is a full-time challenge!
Discovery -The first step is to research and understand your business and online objectives. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. We develop a comprehensive plan based off varying tactics and strategies.
Project Execution - Implementing the SEO strategies that have been developed.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Meeting the objectives can only be determined by evaluating and refining the strategy.
We use industry leading tools to accomplish strategic keyword research. Our goal is to maximize your audience by only choosing the most relevant search terms. Competitor analysis is important. By conducting research we gain valuable insight into tactics, then we leverage them for your success. Your websites structure needs to be right from day one. In order to accomplish this we start our SEO projects with keyword research so we know which terms to scaffold your website around.
An important and often overlooked piece of the puzzle is what we call 'Technical SEO'. It is vital work that must be executed on your website to enhance the content that is produced. It includes site speed & page load time improvements, secure domain (https://) hosting, menu structure, URL structure and page layout. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
The key here is to produce targeted, relevant, compelling, and unique content. The major search engines reward well thought out, useful, and well-structured content with increased visibility. Our in-house writing staff is experienced in producing content for a wide variety of subjects and industries before optimizing the content prior to publishing.
An important signal for search engine is the links pointing back to your website. Not all links are equal, if you have spam or junk you will see negative results. If high quality sites with relevant content are linking back to you, you will be rewarded.
Review of current site content with actionable suggestions is part of an overall SEO consulting service we offer to businesses.
SEO is an excellent long term investment for any digital marketing strategy. Sometimes while ramping up a good SEO campaign companies need immediate results. We offer pay-per-click services and we are a certified Google Partner.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!
