Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a Blue Springs, MO PPC agency can help. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.
We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.
PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Ads can be highly targeted to your audience, making them more likely to convert (e.g. contact your business, download an app or make a purchase from your site).
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
Yes, everyone has the power to do their own PPC through Google Ads. There is a vast amount of resource that explains how to run and setup your own PPC campaign. The problem is that every campaign is different. You will need to have a web development company create your landing pages. Then you will still need to experiment to find out what does and does not work, spending your budget on unsuitable audiences as you learn.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
The first step in a successful campaign is learning what keywords your target audience is using. Understanding what your ideal customer is using in their search queries is vital. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
You are bidding against your competition in Blue Springs for ad space. PPC is a real time auction. Whoever is paying the highest price will have their ad shown. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Detailed knowledge of advertising platforms are essential for a Blue Springs PPC management company to help you target the right audience for your objectives. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. A dedicated landing page that is continuously reviewed and optimized is the best solution for this. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.
PPC is not the only online marketing tactic you can use to generate interest & leads for your business. A comprehensive Search Engine Optimization campaign can be used to gain exposure for your service or product. To increase your organic rankings, a combination of targeted content with on-page and off page strategies coupled with technical SEO work best. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. The most successful online marketing strategies use a combination of SEO and PPC.
In order to help you improve returns and conversions on your Google Ads account, our PPC management company has Google Certified Ads specialists on staff to work directly with you. Let's get started. Call us right now and learn why we are the best!
