Looking for SEO services in Durham, NC? We can help! We are a top-rated internet marketing agency with the in-house expertise to generate visibility and business from your website. We offer a 100% free consultation to everyone. Call and schedule yours today!
If you are looking to promote your product or service online, SEO remains one of the most effective ways of reaching your audience. Making sure your company or business appears when people are searching for answers with information on topics that you can help with is our mission. Our objective is to get your company, product or service on the first page of the search engine results for search terms that relate to your industry. Appearing in the search results does not cost a dime. Getting there can takes a lot of time, effort and strategy.
SEO stands for search engine optimization. It involves using best practices and technical skills to maneuver your website to the top of the search engine listings. On-page and off-page optimization coupled with technical site optimizations, compelling and unique content creation, are just some of the core components of every successful SEO project.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Yes, of course you can. Like most skills, all of the strategies and methods discussed here can be implemented by anyone with the right knowledge and the proper tools used in the correct way. In addition to learning the about web development and SEO skills, you need to understand that science behind when to make to make changes and what changes to make. Having the experience to call the right play as the project progresses can make or break a campaign. The major search engines are always updating guidelines and rolling out updates, sometimes just keeping up with the changes is a full-time challenge!
Discovery -The first step is to research and understand your business and online objectives. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Strategy Development - Based on research, we develop a roadmap to get from where we are today to the business objectives you want your site to achieve in the future. We prioritize the tactics and strategies to be used as part of strategic planning.
Project Execution - Implementing the SEO strategies that have been developed.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Meeting the objectives can only be determined by evaluating and refining the strategy.
We use industry leading tools to accomplish strategic keyword research. Our goal is to maximize your audience by only choosing the most relevant search terms. Knowing what strategies are used by your competition gives us a wealth of insight in your unique area of business. We structure you website and content around terms that we learn doing keyword research. This is the basis for all SEO projects.
Most companies miss one of the most important pieces of any project, 'Technical SEO'. There are parts of the project that only someone with a deep knowledge of web development can accomplish. This includes such items as secure domains (https://), website speed and load times and page layout and URL structure. SEO requires an expert web developer. If your agency doesn't have one on staff or tells you otherwise, it's time to find a new agency. Technical SEO requires web development experience and knowledge of web server configuration.
Major search engines give priority to well planned and structured content. The is accomplished by creating relevant, targeted, compelling, and unique content. Writing content for a web page requires specialized tools for analysis and experience in best practices. We have in-house staff that create unique content or can review and edit content created by our clients.
One of the signals search engines look at in regards to your website are the links that point back to it. Spam or junk websites that are linking to yours can cause you serious harm with search engines. Genuine links through structured outreach campaigns yield positive results.
We offer SEO consulting services to businesses that require a comprehensive audit and review of a current site with actionable suggestions on areas that can be improved.
SEO services in Durham are only part of what we offer. In addition we have a full menu of online marketing services including web development, online reputation management, social media marketing campaigns and pay per click advertising.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!
