Turning a click into a lead or customer can be a daunting task. With so many moving pieces that must work together, it makes sense to partner with a Elizabeth, NJ PPC agency instead of trying to run a pay-per-click campaign yourself. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
If you are looking for a marketing partner who will actively work with you to maximize leads, exposure and awareness from your PPC investment, call us today to find out more.
Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. The problem is that every campaign is different. You will need to have a web development company create your landing pages. Then you will still need to experiment to find out what does and does not work, spending your budget on unsuitable audiences as you learn.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
The first step in a successful campaign is learning what keywords your target audience is using. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. Using specialized software is one of the secret weapons in any PPC expert's arsenal.
Your PPC campaign may target a particular demographic or geographic section of the population. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
PPC is a real time auction. You are bidding against your Elizabeth competition for prime on-screen real-estate. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Elizabeth PPC management company does. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Your page must be optimized for conversion once your ad has been clicked. In order to convert a lead, you must have a clear call to action that directly correlates to the ad that was clicked on. Stand alone landing pages must be constantly updated, optimized and reviewed. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.
PPC is not the only online marketing tactic you can use to generate interest & leads for your business. A comprehensive Search Engine Optimization campaign can be used to gain exposure for your service or product. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. When used effectively a combination of PPC and SEO often see the best results.
We give you a winning start with your Google Ads campaign by only allowing certified Google Ads Specialists work on your account. Let's get started. Call us right now and learn why we are the best!
