When it comes to pay per click campaigns, having the right partner makes all the difference in the world. As a leading Jersey City, NJ PPC agency we know how to build a successful strategy. Getting the most out your PPC marketing is best accomplished when working with a partner that has years of expertise. As a professional marketing agency we will give your company the edge that it needs.
We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
You can, of course run your own campaigns. Google Ads provides comprehensive guides that explain how to set up and run a campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
PPC campaigns can cost a lot of time and money. If not setup correctly you can end up with zero results and no budget left for ads. While there are differences in every PPC campaign, certain aspects do remain common for success.
The first step in a successful campaign is learning what keywords your target audience is using. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
PPC is effectively an auction – who is prepared to pay the highest price to have their ad shown? Other Jersey City companies are competing against you for that valuable ad space. Competitor research is an important part of what a PPC agency does. This allows you to adjustments in your strategy and deploy efficient campaigns.
Detailed knowledge of advertising platforms are essential for a Jersey City PPC management company to help you target the right audience for your objectives. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
Writing compelling ads that are more likely to be clicked on, and highly targeted landing pages that help convert leads or customers are other ways in which agencies help.
Your page must be optimized for conversion once your ad has been clicked. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. The best solution is a dedicated landing page that is constantly reviewed and optimized. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. To increase your organic rankings, a combination of targeted content with on-page and off page strategies coupled with technical SEO work best. Growing your organic rankings is a long term strategy and takes time. During the time it takes for SEO efforts to take effect, companies often employ PPC campaigns for the short term gains. The most successful online marketing strategies use a combination of SEO and PPC.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. Call us today to find out how we can help.
