Does your Niagara Falls, NY business need help with SEO? Look no further. We are an award winning digital marketing agency with in-house experts to help your business! Call us today for a free no obligation consultation.
We specialize in driving customers to your website. We accomplish this through Search Engine Optimization . The goal is to have your site rank on the first page of search engine results for search terms that relate to your business. We help your business or organization appear when people are searching for answers and information on topics that you can help then with. Being listed on the first page of Google is free. It does however take strategy and effort along with technical expertise in digital marketing.
SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Anyone can learn the science of SEO. It is a mastery of various strategies and methods that must be implemented properly and requires a network of tools to be done correctly. Knowing what needs to be done, how it should be done and when it should be done is the key to building a successful SEO campaign. By making the wrong move at the wrong time you can take a top site from page one the search engines and have it de-indexed. Experience is a must when making changes on a live site. Changes to best practices are made all the time. It takes a significant time investment to stay on top of all of the latest changes.
Understanding - We take time to research and learn about the online objectives of your business. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Planning - We develop a path based off our research that aligns with your business objectives and formulate an award winning strategy. We develop a comprehensive plan based off varying tactics and strategies.
Action Phase - We take the SEO strategies that have been developed and implement them.
Appraise - It is important to have a look at the effects of the strategy that was implemented. After we look at the results we will refine and optimize the plan to ensure we are meeting your goals.
We use industry leading tools to accomplish strategic keyword research. Our goal is to maximize your audience by only choosing the most relevant search terms. Knowing what strategies are used by your competition gives us a wealth of insight in your unique area of business. Keyword research forms the basis of the SEO project. It allows us to know the terms around which your website and content are structured.
Most companies miss one of the most important pieces of any project, 'Technical SEO'. There are parts of the project that only someone with a deep knowledge of web development can accomplish. Some of the elements we address are URL structure and page layout, site speed and page loading times, and secure hosting - (https://). A deep wealth of knowledge and understanding with website coding techniques is required to achieve technical SEO. Most firms do not have the ability to perform this vital function. We have expert web developers in house that work closely with our content development teams to provide the best of both worlds.
High quality and authoritative content is king. Search engines reward sites that have unique and engaging content. Prior to publishing content, our in-house staff will optimize each article drawing for experience with a wide range of subjects and ministries.
Google looks at who is linking to your website. Links can be a great signal regarding the importance of your site. The nature of those links is also important, junk or spam links can get you penalized. If high quality sites with relevant content are linking back to you, you will be rewarded.
We work with companies that have a dedicated SEO specialists but need some assistance in the overall picture or the technical side of things. We offer full consulting services to support your in-house specialist.
SEO is an excellent long term investment for any digital marketing strategy. Sometimes while ramping up a good SEO campaign companies need immediate results. We offer pay-per-click services and we are a certified Google Partner.
We take SEO seriously. We are constantly keeping abreast of the latest trends and best practices. Don’t leave it to chance. Get EXPERT help and give us a call today!
