Does your Cleveland, OH business need help with SEO? Generating visibility and business from your website is our number one priority. Part of what makes us a top-rated internet marketing agency is our in house expertise! Call us today for a free no obligation consultation.
We specialize in driving customers to your website. We accomplish this through Search Engine Optimization . Appearing on the first page of search results is our primary goal for your company. We connect businesses and organizations with people that are searching for information or topics that are relevant to what your company does. A lot of strategy, effort and time go into appearing on the search results page, but you do not have to pay the search engines to appear there.
SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
As with most disciplines, yes you can. However it takes a lot of time and effort to learn, understand, and master the science behind it and how to implement each process in a meaningful way. Having knowledge of the elements that go into a successful SEO campaign is one thing, knowing what needs to be done, how it should be done and when it should be done is another. Experience is the driver that allows someone to make the correct call at the correct time. Making the wrong move at the wrong time can not only not do any good but actually cause harm to your overall goals. The major search engines are always updating guidelines and rolling out updates, sometimes just keeping up with the changes is a full-time challenge!
Research - Understanding and learning about your objectives is the first step in the process. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Review - The next step is to audit your existing website (if you have one) and digital marketing strategies and the results of those efforts. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Game Plan - Developing a plan and sticking to it is an important part of any marketing strategy. We develop a comprehensive plan based off varying tactics and strategies.
Project Execution - Implementing the SEO strategies that have been developed.
Measure - We look at the effect of each element and analyze the effect in the overall strategy. After we look at the results we will refine and optimize the plan to ensure we are meeting your goals.
The goal is simple - connect you with people that are searching for your product or service. To accomplish this we use only industry trusted tools for doing our keyword research. Competitor analysis is important. By conducting research we gain valuable insight into tactics, then we leverage them for your success. We structure you website and content around terms that we learn doing keyword research. This is the basis for all SEO projects.
An important and often overlooked piece of the puzzle is what we call 'Technical SEO'. It is vital work that must be executed on your website to enhance the content that is produced. This includes such items as secure domains (https://), website speed and load times and page layout and URL structure. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
The key here is to produce targeted, relevant, compelling, and unique content. The major search engines reward well thought out, useful, and well-structured content with increased visibility. We have experience with a wide variety of subjects and industries. Our in-house staff will not only produce but optimize the content prior to publishing.
One of the signals search engines look at in regards to your website are the links that point back to it. Not all links are equal, if you have spam or junk you will see negative results. Positive results are obtained through genuine links that are part of structured outreach campaigns.
We work with companies that have a dedicated SEO specialists but need some assistance in the overall picture or the technical side of things. We offer full consulting services to support your in-house specialist.
We offer pay per click services, online reputation management, web development and social media marketing campaigns in addition to our SEO services in Cleveland
We are passionate about SEO. We can advise of best practices and latest trends. We are the EXPERTS. Pick up the phone and find out how we can help your business can benefit. Call to find out more!
