We help business in Lorain, OH with professional SEO services. We keep everything in house so we can provide you with quick agile expertise to increase your visibility and generate business from your website. That is one of the reasons why we are a top-rated internet marketing company! We offer a 100% free consultation to everyone. Call and schedule yours today!
SEO is the top way of reaching your target market and promoting your services and products online. When potential customers are searching for something your company provides we help your website to appear on the first page of Google. A lot of strategy, effort and time go into appearing on the search results page, but you do not have to pay the search engines to appear there.
SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Because we keep everything in house you can rest assured your company information is safe. In addition we are able to ensure you receive nothing but the best marketing campaigns from start to finish.
Anyone can learn the science of SEO. It is a mastery of various strategies and methods that must be implemented properly and requires a network of tools to be done correctly. Having knowledge of the elements that go into a successful SEO campaign is one thing, knowing what needs to be done, how it should be done and when it should be done is another. If you don’t have the expertise to make the right strategic move during the life cycle of a project, you can do more harm than good. Keeping up with the changes is a full time challenge in and of itself. The major search engines are continuously making changes to their guidelines and implementing updates.
Discovery -The first step is to research and understand your business and online objectives. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Analyze - This is where we look at the existing digital marketing strategies and results being generated by your current website. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Planning - We develop a path based off our research that aligns with your business objectives and formulate an award winning strategy. We prioritize the tactics and strategies to be used as part of strategic planning.
Project Execution - Implementing the SEO strategies that have been developed.
Appraise - It is important to have a look at the effects of the strategy that was implemented. We continuously evaluate and refine the strategy to meet your objectives.
We use industry leading tools to accomplish strategic keyword research. Our goal is to maximize your audience by only choosing the most relevant search terms. Tactical analysis of your competitors digital marketing efforts is another important piece of the puzzle. We look at what they are doing well and use it. In addition we look for holes or weaknesses in their efforts and exploit it. Keyword research forms the basis of the SEO project. It allows us to know the terms around which your website and content are structured.
An important and often overlooked piece of the puzzle is what we call 'Technical SEO'. It is vital work that must be executed on your website to enhance the content that is produced. This includes such items as secure domains (https://), website speed and load times and page layout and URL structure. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
The key here is to produce targeted, relevant, compelling, and unique content. The major search engines reward well thought out, useful, and well-structured content with increased visibility. Writing content for a web page requires specialized tools for analysis and experience in best practices. We have in-house staff that create unique content or can review and edit content created by our clients.
Google looks at who is linking to your website. Links can be a great signal regarding the importance of your site. The nature of those links is also important, junk or spam links can get you penalized. You will see positive results when the links that are generated are seen as genuine and relevant.
Review of current site content with actionable suggestions is part of an overall SEO consulting service we offer to businesses.
SEO is an excellent long term investment for any digital marketing strategy. Sometimes while ramping up a good SEO campaign companies need immediate results. We offer pay-per-click services and we are a certified Google Partner.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!
