Does your Salem, OR business need help with SEO? We are a top-rated internet marketing agency with the in-house expertise to generate visibility and business from your website. Call us today for a free no obligation consultation.
We specialize in driving customers to your website. We accomplish this through Search Engine Optimization . Making sure your company or business appears when people are searching for answers with information on topics that you can help with is our mission. Our objective is to get your company, product or service on the first page of the search engine results for search terms that relate to your industry. Being listed on the first page of Google is free. It does however take strategy and effort along with technical expertise in digital marketing.
SEO is a series of strategies and tactics to increase the visibility of your website in search engines from organic, or non-paid listings. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
We leverage our award winning knowledge and in-house expertise to generate successful SEO results for our clients. Because we keep everything in house you can rest assured your company information is safe. In addition we are able to ensure you receive nothing but the best marketing campaigns from start to finish.
You can do SEO yourself, but it takes a significant investment in time to learn the web development skills and content creation techniques that are required. In addition to learning the about web development and SEO skills, you need to understand that science behind when to make to make changes and what changes to make. Having the experience to call the right play as the project progresses can make or break a campaign. The major search engines are always updating guidelines and rolling out updates, sometimes just keeping up with the changes is a full-time challenge!
Understanding - We take time to research and learn about the online objectives of your business. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. This is important to not only understand what needs to be done to improve, but also to see what elements may be currently working and should be integrated into an ongoing strategy.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Plan Execution - Putting in place each element of our strategic SEO plan.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. Meeting the objectives can only be determined by evaluating and refining the strategy.
Our goal is to maximize your audience by selecting only the most effective and relevant search queries. To accomplish this we use industry leading tools in our daily strategic keyword research. Competitor analysis is important. By conducting research we gain valuable insight into tactics, then we leverage them for your success. We structure you website and content around terms that we learn doing keyword research. This is the basis for all SEO projects.
An important and often overlooked piece of the puzzle is what we call 'Technical SEO'. It is vital work that must be executed on your website to enhance the content that is produced. We start with making sure your website is secure (https://), then we look at the structure of your website, your coding, minimize your files to help optimize page speed and more. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
The key here is to produce targeted, relevant, compelling, and unique content. The major search engines reward well thought out, useful, and well-structured content with increased visibility. Prior to publishing content, our in-house staff will optimize each article drawing for experience with a wide range of subjects and ministries.
An important signal for search engine is the links pointing back to your website. The nature of those links is also important, junk or spam links can get you penalized. You will see positive results when the links that are generated are seen as genuine and relevant.
We offer SEO consulting services to businesses that require a comprehensive audit and review of a current site with actionable suggestions on areas that can be improved.
SEO is an excellent long term investment for any digital marketing strategy. Sometimes while ramping up a good SEO campaign companies need immediate results. We offer pay-per-click services and we are a certified Google Partner.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!
