Looking for SEO services in Allentown, PA? We can help! Generating visibility and business from your website is our number one priority. Part of what makes us a top-rated internet marketing agency is our in house expertise! We offer a 100% free consultation to everyone. Call and schedule yours today!
If you are looking to promote your product or service online, SEO remains one of the most effective ways of reaching your audience. Making sure your company or business appears when people are searching for answers with information on topics that you can help with is our mission. Our objective is to get your company, product or service on the first page of the search engine results for search terms that relate to your industry. Appearing in the search results does not cost a dime. Getting there can takes a lot of time, effort and strategy.
SEO stands for search engine optimization. It involves using best practices and technical skills to maneuver your website to the top of the search engine listings. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
Drive Traffic has in-house experts that cover all of the essential SEO disciplines. This is how we deliver outstanding results that our clients love. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
Yes, of course you can. Like most skills, all of the strategies and methods discussed here can be implemented by anyone with the right knowledge and the proper tools used in the correct way. Having knowledge of the elements that go into a successful SEO campaign is one thing, knowing what needs to be done, how it should be done and when it should be done is another. Experience is the driver that allows someone to make the correct call at the correct time. Making the wrong move at the wrong time can not only not do any good but actually cause harm to your overall goals. Changes to best practices are made all the time. It takes a significant time investment to stay on top of all of the latest changes.
Discovery -The first step is to research and understand your business and online objectives. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Assess - We look a the whole picture. We look at assets are currently in place with your current digital marketing plan and what results are being generated by them. Identifying what elements are working and what ones are not is important so we know where and how to improve.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Action Phase - We take the SEO strategies that have been developed and implement them.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. We continuously evaluate and refine the strategy to meet your objectives.
Strategic keyword research using industry-leading tools allows us to maximize the audience reached by selecting the most relevant search queries. Knowing what strategies are used by your competition gives us a wealth of insight in your unique area of business. Keyword research forms the basis of the SEO project. It allows us to know the terms around which your website and content are structured.
Most companies miss one of the most important pieces of any project, 'Technical SEO'. There are parts of the project that only someone with a deep knowledge of web development can accomplish. It includes site speed & page load time improvements, secure domain (https://) hosting, menu structure, URL structure and page layout. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
High quality and authoritative content is king. Search engines reward sites that have unique and engaging content. Writing content for a web page requires specialized tools for analysis and experience in best practices. We have in-house staff that create unique content or can review and edit content created by our clients.
One of the signals search engines look at in regards to your website are the links that point back to it. The nature of those links is also important, junk or spam links can get you penalized. You will see positive results when the links that are generated are seen as genuine and relevant.
Sometimes a blueprint is what you need to get going. We offer comprehensive site audit and reviews coupled with advice that is actionable as part of SEO consulting services.
SEO services in Allentown are only part of what we offer. In addition we have a full menu of online marketing services including web development, online reputation management, social media marketing campaigns and pay per click advertising.
We are passionate about SEO. We can advise of best practices and latest trends. We are the EXPERTS. Pick up the phone and find out how we can help your business can benefit. Call to find out more!
