Looking for SEO services in Lancaster, PA? We can help! We are a top-rated internet marketing agency with the in-house expertise to generate visibility and business from your website. We don't charge for a consultation. Give us call today!
If you are looking to promote your product or service online, SEO remains one of the most effective ways of reaching your audience. Appearing on the first page of search results is our primary goal for your company. We connect businesses and organizations with people that are searching for information or topics that are relevant to what your company does. It is free to appear in the search results, but getting there often takes a well thought out strategy combined with time and effort.
SEO stands for search engine optimization. It involves using best practices and technical skills to maneuver your website to the top of the search engine listings. There are differences in winning SEO strategies but there are some shared core components. Some of the staples of a good campaign are on-page and off page optimization, unique and compelling content, and technical site optimization.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Not having to outsource to other specialists enables us to develop & deliver your project more effectively and efficiently than other online marketing companies.
As with most disciplines, yes you can. However it takes a lot of time and effort to learn, understand, and master the science behind it and how to implement each process in a meaningful way. The key to a successful SEO campaign is not just knowing what needs to happen, but when it should happen and how it should happen. By making the wrong move at the wrong time you can take a top site from page one the search engines and have it de-indexed. Experience is a must when making changes on a live site. Changes to best practices are made all the time. It takes a significant time investment to stay on top of all of the latest changes.
Understanding - We take time to research and learn about the online objectives of your business. Once this is understood we dive deeper into the customer’s online journey to understand the paths taken from search to conversion.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. We need to understand what elements may be currently working and what ones should be integrated. This helps us improve and develop a winning strategy.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Project Execution - Implementing the SEO strategies that have been developed.
Appraise - It is important to have a look at the effects of the strategy that was implemented. Refining and evaluating the strategy that is in place is essential to make sure we meet the objectives.
The goal is simple - connect you with people that are searching for your product or service. To accomplish this we use only industry trusted tools for doing our keyword research. Tactical analysis of your competitors digital marketing efforts is another important piece of the puzzle. We look at what they are doing well and use it. In addition we look for holes or weaknesses in their efforts and exploit it. We structure you website and content around terms that we learn doing keyword research. This is the basis for all SEO projects.
An important and often overlooked piece of the puzzle is what we call 'Technical SEO'. It is vital work that must be executed on your website to enhance the content that is produced. It includes site speed & page load time improvements, secure domain (https://) hosting, menu structure, URL structure and page layout. Technical SEO requires a deep understanding of web development techniques which is why we have experts in-house working closely with our SEO project teams.
In order to achieve increased visibility you must produce targeted and compelling content that is unique. Major search engines will rewards those efforts and connect you with your idea audience. We have experience with a wide variety of subjects and industries. Our in-house staff will not only produce but optimize the content prior to publishing.
An important signal for search engine is the links pointing back to your website. The nature of those links is also important, junk or spam links can get you penalized. Genuine links through structured outreach campaigns yield positive results.
Review of current site content with actionable suggestions is part of an overall SEO consulting service we offer to businesses.
SEO services in Lancaster are only part of what we offer. In addition we have a full menu of online marketing services including web development, online reputation management, social media marketing campaigns and pay per click advertising.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!
