Looking for SEO services in Scranton, PA? We can help! Look no further. We are an award winning digital marketing agency with in-house experts to help your business! Call us today for a free no obligation consultation.
If you are looking to promote your product or service online, SEO remains one of the most effective ways of reaching your audience. Appearing on the first page of search results is our primary goal for your company. We connect businesses and organizations with people that are searching for information or topics that are relevant to what your company does. It is free to appear in the search results, but getting there often takes a well thought out strategy combined with time and effort.
SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Although every project is different, there are common best practices that must be implemented to work correctly. These practices include excellent content organized and linked correctly along with technical SEO to optimize your site.
What sets us apart and allows us to cover all the essential elements of winning SEO is the wealth of our in-house experience and knowledge. Because we keep everything in house you can rest assured your company information is safe. In addition we are able to ensure you receive nothing but the best marketing campaigns from start to finish.
You can do SEO yourself, but it takes a significant investment in time to learn the web development skills and content creation techniques that are required. The key to a successful SEO campaign is not just knowing what needs to happen, but when it should happen and how it should happen. Having the experience to call the right play as the project progresses can make or break a campaign. Changes to best practices are made all the time. It takes a significant time investment to stay on top of all of the latest changes.
Discovery -The first step is to research and understand your business and online objectives. Understanding the paths that are taken from search to conversion is an essential next step in the journey.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Action Plan - We design a customized roadmap that takes you from where you are currently, and allows your site to achieve goals that are aligned with your business needs. Different strategies and tactics will be considered and prioritized to create a comprehensive plan.
Project Execution - Implementing the SEO strategies that have been developed.
Review - Measuring the effect of the strategies that have been implemented is one of the most important steps in any successful SEO project. We continuously evaluate and refine the strategy to meet your objectives.
Strategic keyword research using industry-leading tools allows us to maximize the audience reached by selecting the most relevant search queries. Tactical analysis of your competitors digital marketing efforts is another important piece of the puzzle. We look at what they are doing well and use it. In addition we look for holes or weaknesses in their efforts and exploit it. We structure you website and content around terms that we learn doing keyword research. This is the basis for all SEO projects.
'Technical SEO' refers to the essential work that must take place on your website and website pages to support the content that is being produced. Some of the elements we address are URL structure and page layout, site speed and page loading times, and secure hosting - (https://). SEO requires an expert web developer. If your agency doesn't have one on staff or tells you otherwise, it's time to find a new agency. Technical SEO requires web development experience and knowledge of web server configuration.
High quality and authoritative content is king. Search engines reward sites that have unique and engaging content. Prior to publishing content, our in-house staff will optimize each article drawing for experience with a wide range of subjects and ministries.
Google looks at who is linking to your website. Links can be a great signal regarding the importance of your site. Not all links are equal, if you have spam or junk you will see negative results. You will see positive results when the links that are generated are seen as genuine and relevant.
Review of current site content with actionable suggestions is part of an overall SEO consulting service we offer to businesses.
As well as SEO services in Scranton, we offer a wide range of online marketing services including paid click advertising, social media marketing campaigns, online reputation management and web development.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!
