When it comes to pay per click campaigns, having the right partner makes all the difference in the world. As a leading Bartlett, TN PPC agency we know how to build a successful strategy. Getting the most out your PPC marketing is best accomplished when working with a partner that has years of expertise. As a professional marketing agency we will give your company the edge that it needs.
Call us today to find out how working with a marketing partner will leverage your PPC investment by maximizing your awareness, exposure and leads.
PPC is paid advertising on the internet. Your ad is show on websites (e.g. CNN, Fox News etc.) and also appears on search engine results pages such as Google and Bing. You are only charged if someone clicks on your ad. Not everyone sees your ad. This is by design as we only want to show your ads to people who are most likely to use your product or service.
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.
Keyword planning is an essential first step to building a winning campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
Demographic or geographic targeting is often part of successful PPC campaigns. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
PPC is a real time auction. You are bidding against your Bartlett competition for prime on-screen real-estate. Knowing what your competition is doing is one of the elements provided by a PPC management company. It helps you understand how to position yourself and define what strategies to deploy.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Bartlett PPC agency. While planning the best approach for your campaign, a PPC firm will help you explore keyword selection, demographic and geographical targeting.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Enticing someone to click on your ad is only part of the puzzle, they must be directed to a page that is optimized for conversions. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. The best solution is a dedicated landing page that is constantly reviewed and optimized. Dedicated landing pages are a key part of the conversion rate optimization process. Home pages generally do not contain the elements needed to effectively convert PPC traffic brought in by leads generated from paid search.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. To increase your organic rankings, a combination of targeted content with on-page and off page strategies coupled with technical SEO work best. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. The most successful online marketing strategies use a combination of SEO and PPC.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. Let's get started. Call us right now and learn why we are the best!
