Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a Clarksville, TN PPC agency can help. Having a clear advantage over your competition is a must. A search marketing company with detailed knowledge of your advertising channel maximizes the return on your PPC efforts.
We actively work with our clients to get not only get the most leads, but targeted leads that match people who are looking for your service or product. Give us a call and find out why we are the best.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
The quickest way to generate relevant traffic to your website is through a optimized and targeted PPC marketing campaign.
Yes, everyone has the power to do their own PPC through Google Ads. There is a vast amount of resource that explains how to run and setup your own PPC campaign. This can be very costly. Every campaign is different and requires some amount of educated experimentation to nail down the exact formula for a given campaign. This burns through budgets because you are not reaching the correct audience while you are learning. In addition you generally need a web developer to design and create your landing pages.
To save money. If not properly configured your PPC campaign can burn through all of your budget with no return on investment. While there are differences in every PPC campaign, certain aspects do remain common for success.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Matching the intent of the searcher with the most common keywords being used is crucial for a campaign to work. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
Demographic or geographic targeting is often part of successful PPC campaigns. Exploring targeting options within each ad platform is discussed as a pay-per-click agency takes time to understand your business objectives.
Competition in Clarksville can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Knowing the ins-and-outs of each ad platform is one of the benefits you receive by partnering with a Clarksville PPC agency. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Your page must be optimized for conversion once your ad has been clicked. It is vitally important that the searcher land on a page that has clear and compelling information about the product or services in the ad, with a distinct call to action. Stand alone landing pages must be constantly updated, optimized and reviewed. Paid search leads need to be directed to a dedicated landing page. Home pages are not optimized to effectively convert PPC traffic because the generally do not contain the elements required for lead conversion.
A comprehensive Search Engine Optimization campaign is great way to gain exposure and generate leads and interest for your business. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
In order to help you improve returns and conversions on your Google Ads account, our PPC management company has Google Certified Ads specialists on staff to work directly with you. Let's get started. Call us right now and learn why we are the best!
