Running a pay-per-click campaign yourself can be a challenge – many different elements must work together to turn that click into a lead or customer. This is where partnering with a New Braunfels, TX PPC agency can help. Working with a internet marketing company that has detailed knowledge of an advertising channel can give you a clear advantage over your competition and maximize the return from your PPC campaign.
Call us today to find out how working with a marketing partner will leverage your PPC investment by maximizing your awareness, exposure and leads.
Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
Google Ads provides detailed guides that allow you to set up and run your own campaign. This can be very costly. Every campaign is different and requires some amount of educated experimentation to nail down the exact formula for a given campaign. This burns through budgets because you are not reaching the correct audience while you are learning. In addition you generally need a web developer to design and create your landing pages.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Each PPC campaign is different, but the elements required for success are common to all.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. In order for a campaign to work, you must select keywords that align with the intent of the search terms being used. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
Your PPC campaign may target a particular demographic or geographic section of the population. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
Competition in New Braunfels can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
Detailed knowledge of advertising platforms are essential for a New Braunfels PPC management company to help you target the right audience for your objectives. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
They can also help write compelling ads that are more likely to be clicked on, as well as develop effective landing pages that encourage any visitors to convert into leads or customers.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. Dedicated landing pages that are reviewed, updated and optimized are the best way to accomplish this. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
In addition to PPC, well thought out and planned Search Engine Optimization campaigns help generate exposure and boost your visibility in the online market place. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. Growing your organic rankings is a long term strategy and takes time. During the time it takes for SEO efforts to take effect, companies often employ PPC campaigns for the short term gains. In fact, PPC and SEO are often complimentary strategies When used effectively this allows you to achieve your goals more quickly.
In order to help you improve returns and conversions on your Google Ads account, our PPC management company has Google Certified Ads specialists on staff to work directly with you. Let's get started. Call us right now and learn why we are the best!
