Partnering with a Portsmouth, VA PPC agency can make or break your efforts. Pay-per-click campaigns are challenging. There are multiple elements that must work together to turn a click into a customer. Getting the most out your PPC marketing is best accomplished when working with a partner that has years of expertise. As a professional marketing agency we will give your company the edge that it needs.
Call us today to find out how working with a marketing partner will leverage your PPC investment by maximizing your awareness, exposure and leads.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
Optimized PPC campaigns that target the correct audience are the quickest way to drive more traffic and increase your customer base.
Google Ads provides detailed guides that allow you to set up and run your own campaign. This can be very costly. Every campaign is different and requires some amount of educated experimentation to nail down the exact formula for a given campaign. This burns through budgets because you are not reaching the correct audience while you are learning. In addition you generally need a web developer to design and create your landing pages.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Certain elements are required for success across all PPC campaigns, but each one is uniquely different.
Keyword planning is an essential first step to building a winning campaign. Selecting the most common keywords and matching the intent of the searcher with the objective of the campaign is crucial. There are specialized research tools that PPC agencies use to help find and use the most relevant keywords.
Your PPC campaign may target a particular demographic or geographic section of the population. Understanding your business objectives helps pay per click agencies select the best ad platforms and match ads with your target audience.
Competition in Portsmouth can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
Reviewing your objectives, targeting the right audience and choosing the right advertising platforms from day one are core components of what a Portsmouth PPC management company does. Professional PPC firms will work hand in hand with you and advise on everything from keyword selection to which audiences you should be aiming for.
Writing compelling ads that are more likely to be clicked on, and highly targeted landing pages that help convert leads or customers are other ways in which agencies help.
Once your ad has attracted a click, it is important that the traffic is sent to a page that is optimized for conversion. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. Stand alone landing pages must be constantly updated, optimized and reviewed. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
PPC is not the only online marketing tactic you can use to generate interest & leads for your business. A comprehensive Search Engine Optimization campaign can be used to gain exposure for your service or product. Organic rankings come from a combination of best practices employed on your website and off of it. Part of the tactics include writing unique targeted content and technical fixes to a site. SEO can take months to see tangible results. PPC is the quickest way to generate traffic while you are waiting for your SEO efforts to see results. You can employ A/B testing and run experiments with PPC to find out what works best for you. When used effectively a combination of PPC and SEO often see the best results.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. Learn how we can help you by calling us today!
