When it comes to pay per click campaigns, having the right partner makes all the difference in the world. As a leading Madison, WI PPC agency we know how to build a successful strategy. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
Call us today to find out how working with a marketing partner will leverage your PPC investment by maximizing your awareness, exposure and leads.
Simply put it is a form of internet advertising where your ad is shown online; either on a search engine results page (e.g. Google, Bing) or on another website (e.g. CNN, Fox News etc.) and you only pay for that ad if someone clicks on it. Your ads don't show to everyone. They only display for a highly targeted audience giving you the best chance of a lead or sale.
A correctly optimized and targeted PPC marketing campaign is the fastest way to drive the correct traffic to your website.
Google Ads provides detailed guides that allow you to set up and run your own campaign. This however is not the best use of your funds. You will spend money testing and experimenting to find out what works and what doesn't. Each experiment will require you to have a web development company create a new landing page. It is important to remember no two campaigns are alike.
In order to see the best results you need to partner with an expert. People who try to go it alone generally do not see any results and burn through their ad budget quickly. Each PPC campaign is different, but the elements required for success are common to all.
Every campaign has the same first step, and that is understanding the keywords being used by your target audience in the search efforts. Understanding what your ideal customer is using in their search queries is vital. Finding the most relevant keywords is accomplished through specialized tools that PPC agencies have access to.
After keyword research you need to zero in on what demographic and geographic targets you wish to reach. A pay per click agency will take the time to understand your business objectives and match those to the targeting options with the ad platform.
Competition in Madison can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. A key service provided by PPC management companies is helping you understand what your competition is doing and how to position yourself against them.
Detailed knowledge of advertising platforms are essential for a Madison PPC management company to help you target the right audience for your objectives. Geographical targeting, keyword selection and demographic targeting are all areas that a PPC firm will advise you on while developing the best approach for your campaign.
In order to convert visitors into leads and customers, they will help develop effective landing pages and compelling ads.
Optimized landing pages are another vital part of the strategy. Once you have a click you must direct that visitor to a landing page that is designed to convert that lead into a customer or client. A call to action coupled with clear information on the service or product that the lead was looking for when the clicked on the ad is crucial. Stand alone landing pages must be constantly updated, optimized and reviewed. As a general rule, each campaign must contain its on dedicated landing page. Most homepages are not optimized for a PPC campaign.
A comprehensive Search Engine Optimization campaign is great way to gain exposure and generate leads and interest for your business. To increase your organic rankings, a combination of targeted content with on-page and off page strategies coupled with technical SEO work best. Running experiments and seeing if new keywords work can be accomplished easily with PPC. While you are waiting for SEO efforts to see results you can supplement your efforts with the instant exposure of PPC ads. PPC and SEO strategies complement each other. Combined they are the most effective tools for online marketing.
Our PPC management company has Google Certified Ads specialists on staff to work directly with you and improve the returns and conversions from your Google Ads account. Call us today to find out how we can help.
