When e cigarettes first hit the market in the United States around 2007, they were advertised as a cool, safer alternative to cigarette smoking. Seven years later, the product became the most commonly FDA announces first approval of fruit flavored e cigarettes for adults E cigarette Unit Sales by Product and Flavor Type, and Top Selling Brands, United States, 20202022 MMWR E Cigarette Market Size Industry Trends & Growth Report 2032