New PMI CEO Restates The Tobacco Company's Smoke Free Goal Vaping Post Neuenburg, Switzerland. 21st Aug, 2018. Tobacco rods from the tobacco company Philip Morris International (PMI) for the tobacco heater Iqos. They're half the size of cigarettes. The rod is placed in a If you don't smoke, don't start. If you smoke, quit. If you don't quit, change. That is the message of Philip Morris International (PMI), the company that brings cigarette brands such as E cigarette Market Size, Trends & Forecast 2034