Partnering with a Novato, CA PPC agency can make or break your efforts. Pay-per-click campaigns are challenging. There are multiple elements that must work together to turn a click into a customer. In order to maximize the return from your PPC campaign it make sense to work with a search marketing company with detailed knowledge to give you a clear advantage over your competition.
Want to maximize your ROI on your PPC investment? We actively work with our clients to maximize their leads, awareness and exposure. Call us today to learn how we can help.
It is a guaranteed way to appear in search engine results such as Google and Bing. You only pay for your ad if it is clicked on. You can also appear on major websites such as CNN, Fox News and more. To give your ad the best chance for success in converting a lead or sale, we make sure they are only shown to a highly targeted audience.
PPC marketing campaigns that are correctly targeted and optimized can quickly generate relevant traffic for your website.
You have the ability to have complete control over your own campaign. Google Ads has a large amount of documentation on setting up and running your own ads. Just because you CAN do something doesn't mean you should. Google Ads will gladly spend your money without much thought going into a campaign. Each campaign must be setup, optimized, have dedicated landing pages and receive ongoing management to run efficiently. In addition to having Google Ads experience you will need a web site company to develop and optimize landing pages.
If not correctly set up, a PPC campaign can quickly devour time and money and show little or no return for your efforts. Each PPC campaign is different, but the elements required for success are common to all.
Understanding the keywords that your target audience is using when they search is the first step in any successful campaign. Understanding what your ideal customer is using in their search queries is vital. A PPC agency will have access to specialized research tools to help select the best keywords from the start.
It is generally best to target a specific geographical location or particular demographic with your PPC campaign. In order to match ads with the correct audience, your pay per click agency should meet with you and take the time to learn about your business, offerings and goals.
Competition in Novato can be fierce. Whoever pays the highest price for an ad wins, turning PPC into a real time online auction. Understanding what the competition is doing and how best to position yourself against them is an important service provided by a PPC management company.
A Novato PPC management company with deep knowledge of the advertising platform is perfectly positioned to review your objectives and help you target the right audience from day one of your PPC campaign. Whether it is keyword selection or demographic and geographical targeting the PPC firm will be able to advise you on the best approach for your campaign.
Agencies will develop targeted ad copy with compelling offers that lead to relevant landing pages.
Your page must be optimized for conversion once your ad has been clicked. The page must clearly contain the information, product or service that the searcher was looking for when they clicked on the ad together with a call to action to convert them. The best solution is a dedicated landing page that is constantly reviewed and optimized. The home page of a website rarely contains the elements needed to effectively convert your PPC traffic. A dedicated landing page is a key part of the conversion rate optimization process to maximize the leads generated by the paid search traffic.
There are other ways to drive traffic to your website. The most common way outside of paid search is Search Engine Optimization. This is a longer term sustained approach to generate organic visitors. In order to rank organically, we deploy a combination of on page and off page techniques, combined with technical SEO and targeted content. However ranking in the top pages for SEO typically takes several months, so PPC can be used to quickly generate traffic while your SEO campaign takes effect. PPC can also be used to experiment and find out interest levels in new keywords. In fact, PPC and SEO are often complimentary strategies When used effectively this allows you to achieve your goals more quickly.
By having a Google Certified Ads specialists on staff, our PPC management company is positioned to help you improve returns and conversions from Google Ads. Learn how we can help you by calling us today!
