We help business in Lansing, MI with professional SEO services. Look no further. We are an award winning digital marketing agency with in-house experts to help your business! Need a free no obligation consultation? Give us a call today to find out how we can help!
SEO is the top way of reaching your target market and promoting your services and products online. The goal is to have your site rank on the first page of search engine results for search terms that relate to your business. We help your business or organization appear when people are searching for answers and information on topics that you can help then with. Appearing in the search results does not cost a dime. Getting there can takes a lot of time, effort and strategy.
SEO consists of using well thought out tactics and strategies to appear in non-paid or organic listings on search engine results pages. Every SEO project is different, but the core components of a strong and successful strategy are technical site optimizations, which is the creation of unique and compelling content together with on-page/off-page optimizations.
One of our unique features is the depth of experience we have in-house, covering all essential elements of SEO. Having on-staff experts means we do not outsource your project to other companies or specialists. We are able to deliver top shelf online marketing campaigns that are extremely effective and efficient.
Yes, of course you can. Like most skills, all of the strategies and methods discussed here can be implemented by anyone with the right knowledge and the proper tools used in the correct way. The key to a successful SEO campaign is not just knowing what needs to happen, but when it should happen and how it should happen. If you don’t have the expertise to make the right strategic move during the life cycle of a project, you can do more harm than good. A steady stream of updates and guideline changes makes keeping abreast of best practices with the major search engines a full time job.
Education - It is critical that we take the time to learn what your business objectives are before we start to formulate and execute a plan. We can then start to map out the road that your customers take to from searching for your products or services to making a purchase.
Audit - In this step we do a complete review of your website, current digital marketing strategies and the results that were obtained. When we know what is working and what isn't, we can start to improve your existing strategy or build a new one.
Planning - We develop a path based off our research that aligns with your business objectives and formulate an award winning strategy. On-going tactical planning and prioritizing each strategy is part of our secret to success.
Plan Execution - Putting in place each element of our strategic SEO plan.
Feedback - One of the most critical steps in any SEO project is the measurement of the effect the strategies are having and feeding that back into the ongoing strategy. After we look at the results we will refine and optimize the plan to ensure we are meeting your goals.
Strategic keyword research using industry-leading tools allows us to maximize the audience reached by selecting the most relevant search queries. Researching tactics used by competitors can provide valuable insight into what you are competing against in the different areas of your business. Your websites structure needs to be right from day one. In order to accomplish this we start our SEO projects with keyword research so we know which terms to scaffold your website around.
An important and often overlooked piece of the puzzle is what we call 'Technical SEO'. It is vital work that must be executed on your website to enhance the content that is produced. This includes such items as secure domains (https://), website speed and load times and page layout and URL structure. SEO requires an expert web developer. If your agency doesn't have one on staff or tells you otherwise, it's time to find a new agency. Technical SEO requires web development experience and knowledge of web server configuration.
In order to achieve increased visibility you must produce targeted and compelling content that is unique. Major search engines will rewards those efforts and connect you with your idea audience. Our in-house writing staff is experienced in producing content for a wide variety of subjects and industries before optimizing the content prior to publishing.
Links pointing back to your site from other websites have always been an important signal for the search engines and will continue to be important. Not all links are equal, if you have spam or junk you will see negative results. Genuine links through structured outreach campaigns yield positive results.
We offer SEO consulting services to businesses that require a comprehensive audit and review of a current site with actionable suggestions on areas that can be improved.
SEO is an excellent long term investment for any digital marketing strategy. Sometimes while ramping up a good SEO campaign companies need immediate results. We offer pay-per-click services and we are a certified Google Partner.
We are THE experts when it comes to SEO. Call us right now and get started with your digital marketing strategy today!
