FDA orders Juul e cigarettes off the market in the U.S. STAT The FDA Just Approved Juul's E Cigarettes. Does That Make Altria Stock a Buy Here? FDA Reopens Review of Juul Vapes After Rescinding Ban Respiratory Therapy The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.