Juul Betrays Its Customers by Pre Emptively Eliminating Most of Its E Cigarette Flavors FDA Authorizes Juul E Cigarettes in Tobacco and Menthol Flavors Tobacco Reporter Under FDA pressure, Juul to halt sale of flavored e cigarette products in stores The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.