FDA reverses order taking Juul vaping products off the market in US, opens door to possible authorization ABC News Juul commits $100 million to new cash register system that blocks underage, bulk sales Why Are JUUL Pods so Expensive? The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely